The Importance of Monitoring and Responding to Reviews
The world is changing faster than ever before and with it the way we do business. The internet has made it possible for people to connect with each other all over the world, and social media has given businesses a new way to reach their customers. As a business owner, it’s important to stay up-to-date on the latest trends and technologies so that you can stay competitive.
One of the most important aspects of any business is its reputation. A good reputation can bring in new customers, while a bad reputation can drive them away. In today’s digital age, it’s more important than ever to protect your online reputation. One way to do that is by monitoring online reviews and responding to any complaints quickly and politely.
In 2020, 34% of consumers look to the internet daily for local business information-up from 33% in 2019. The number who use it multiple times per week went up to 25%. This trend has been happening since 2017 when only 16% were using it this often while shopping online versus 13%, 10%, 8%. What do you think will happen next?
One of the most popular sites for online reviews is Yelp. According to a recent study, 85% of consumers trust online reviews as much as personal recommendations. That means that if you have a bad review on Yelp, it can do a lot of damage to your business. But there are steps you can take to manage your online reputation.
Here are 5 strategies for managing negative online reviews:
- Monitor your online reputation regularly
- Respond to any complaints quickly and politely
- Address the issue in a public forum
- Offer a discount or coupon to the customer who left the review
- Seek help from a reputation management company
If you’re not monitoring your online reputation, you could be missing out on valuable feedback from your customers. And if you’re not responding to complaints, you could be doing further damage to your business. By taking the time to address any negative reviews, you can show your customers (and potential customers) that you care about their satisfaction.
Monitoring your online reputation is important, but it’s not the only thing you need to do. You also need a social media presence. According to a recent study, 90% of businesses that don’t have a social media presence say they plan to start one in the next year. And not having a social media presence can be damaging to your business.
If you’re not sure how to get started with online reputation management or social media strategy, feel free to reach out to us for a free consultation.