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How to Grow Your Business with Email Marketing Automation

What is Email Marketing Automation?

Email marketing automation is a series of triggers along the customer journey that will spontaneously send the customer a personalized email. Each email is curated specifically for each touchpoint, organically moving the customer along in the sales funnel.

Recent studies have found that automated emails create 320% more revenue than non-automated emails. That’s a huge increase in ROI that any business can benefit from. Not only do automated emails improve sales numbers, but they also create more engaged customers.

Engaged customers are essential for any business because they are the ones who will continue to purchase products or services, refer friends, and leave positive reviews. Automated email marketing is the key to creating a group of engaged customers that will help your business thrive.

How do you set up Email Marketing Automation?

Email marketing automation can be a bit daunting to set up, but it’s worth it in the long run. This guide will show you how to get started with email marketing automation and how to use it effectively to grow your business.

The first step is to segment your email list. This means dividing your list into smaller groups based on factors like purchase history, location, or even interests. Segmenting your list will allow you to send more targeted and personalized emails, which will convert at a higher rate than generic emails.

Once you’ve segmented your list, you’ll need to create a series of automated emails. These can be triggered by different actions, such as signing up for a newsletter, adding an item to their cart, or even visiting your website.

Each email should have a specific purpose and move the customer along the sales funnel. For example, you wouldn’t send the same email to someone who just subscribed to your newsletter as you would to someone who’s about to purchase a product.

Automated emails should also be sent at regular intervals. This could be daily, weekly, or even monthly, depending on the customer’s journey. The important thing is to stay consistent so that customers don’t get overwhelmed or forget about your emails.

Now what?

Once you’ve set up your automated email series, it’s important to track the results. This will help you determine what’s working and what isn’t so that you can make changes as needed.

Email marketing automation is a powerful tool that can help you grow your business. By segmenting your list and sending targeted, personalized emails, you can create engaged customers that will help your business thrive.

If you’re not already using email marketing automation, now is the time to get started. Implement these tips and start seeing the results for yourself. Your business will thank you for it!

Email marketing automation can help you achieve your business goals by increasing sales and creating engaged customers. Follow these tips to get started and see the results for yourself!

Are you interested in setting up email marketing automation for your business? If so, reach out to us to discuss:

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