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May 2023

Protected: eCommerce Best Practices

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By mcapric@answerkey.io

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About Us

This is Answer Key, a refreshingly kind, experienced agency here to get to work for you.

Freehold, NJ

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Instagram is embracing the voice of its users with

Instagram is embracing the voice of its users with a chronological feed and filtering options for all users. The new features had been launched into limited testing starting in January, but now it's available to everyone—a faster rollout than usual!

The new features will be available to global users across iOS and Android, but not on the web version of Instagram. A pop-up at top left corner with follow/favorites options appears when tapping "Instagram." From there you can choose which feed type best suits your needs.

But there's one major drawback: you can default your feed to chronological.

This was something Instagram's research indicated people were "more satisfied" with so it has been added as an additional choice for those who open up Insta-stories on mobile devices (and now in Stories). Note, Twitter found the oppose to be true, they scrapped the whole concept of an algorithmic feed.

What do you think? Do you like an algorithmic feed?

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #princetonnj #newbrunswicknj #holmdelnj #summitnj #socialmedia #digitalagency

Email marketing automation is a series of triggers

Email marketing automation is a series of triggers along the customer journey that will spontaneously send the customer a personalized email. Each email is curated specifically for each touchpoint, organically moving the customer along in the sales funnel.

Recent studies have found that automated emails create 320% more revenue than non-automated emails. That’s a huge increase in ROI that any business can benefit from. Not only do automated emails improve sales numbers, but they also create more engaged customers.

Engaged customers are essential for any business because they are the ones who will continue to purchase products or services, refer friends, and leave positive reviews. Automated email marketing is the key to creating a group of engaged customers that will help your business thrive.

If you need help with your email marketing strategy (or automation), reach out to us using the link in our bio!

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #princetonnj #newbrunswicknj #holmdelnj #summitnj #socialmedia #digitalagency

There are many benefits to conducting a content au

There are many benefits to conducting a content audit on your website. Perhaps most importantly, it can help you to identify any areas where your website’s content is not aligned with your business goals. This can be a major problem if your website is not generating the results you want. Conducting a content audit can help you to fix these problems and improve your website’s performance.

A content audit can also help you to improve the quality of your content. If you find that a lot of your content is low-quality, or if it’s not presenting your information in the best way possible, then conducting a content audit can help you to fix these issues.

Finally, conducting a content audit can also help you to improve the way your content is presented. If your website’s content is hard to navigate or if it’s not organized in a way that makes sense, then a content audit can help you to fix these problems.

Click on the link in the bio to see how you can conduct a content audit!

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #princetonnj #newbrunswicknj #holmdelnj #summitnj #socialmedia #digitalagency #contentmarketing

There are a number of online tools and websites th

There are a number of online tools and websites that can simply your work, which are often free. Here are a couple of our favorites in our first installment of “Websites You Should Know”

TinyWow - Swiss-army knife for editing documents, images, and more - https://tinywow.com/

Photopea - Free online photo editor that can do much of the basics, no need for a costly photo editor on your computer - https://www.photopea.com/

The Founder - A fun, dystopian business simulator. Boot-strap your own dream company - https://thefounder.biz/

What are some of your favorite online tools people should know?

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #princetonnj #newbrunswicknj #holmdelnj #summitnj #socialmedia #digitalagency

One of the most important aspects of any business

One of the most important aspects of any business is its reputation. A good reputation can bring in new customers, while a bad reputation can drive them away. In today’s digital age, it’s more important than ever to protect your online reputation. One way to do that is by monitoring online reviews and responding to any complaints quickly and politely.

In our latest post, we explore 5 strategies for managing negative online reviews. Head to our website using the link our bio to read more.

If you’re not sure how to get started with online reputation management or social media strategy, feel free to reach out to us for a free consultation.

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #socialmedia #reputationmanagement

A website health checkup is just as important to y

A website health checkup is just as important to your business as going to the doctor for a physical. If you are like most small businesses, you have put up your website with an introductory page and then haven’t bothered to keep up with it since. It is easy to forget that your site is an important part of your business, but it needs to be maintained on a regular basis.

These are some things you should do on a regular basis to keep your website healthy.
Maintaining a website can be a lot of work, but it is important to keep your site healthy if you want to keep your business running.

If you can’t do all of these things on your own, consider hiring a freelancer or agency to help you out. A healthy website is an important part of a healthy business.

If you’re interested in testing your site’s security use you can get a free scan of your website emailed to you for free using the link our bio.

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #cybersecurity #wordpresssecurity

With the recent news lately, a number of clients h

With the recent news lately, a number of clients have asked about their website and data security.

With the recent news lately, a number of clients have asked about their website and data security.

In an effort to shed some light on what you should be thinking about when it comes to your website and its security, we pulled together some of the top tips to bear in mind to keep your website secure.

Head over to our website for the top 5 ways to protect your WordPress website.

If you’re curious on how your website is fairing, head over to our website and click the “Test My Site” link for a free report on your website.

#freeholdnj #manalapannj #marlboronj #monmouthcounty #monmouthcountynj #oceancounty #cybersecurity #wordpresssecurity

“Stop selling. Start helping.” – Zig Ziglar,

Happy International Women’s Day to our mothers,

Happy International Women’s Day to our mothers, sisters, daughters, grandmothers, family, friends, and allies.

We’ve done well, but we can do better.

#IWD2022 #IWD #InternationalWomensDay #choosetochallenge

We believe that those who act selflessly deserve a

We believe that those who act selflessly deserve all the help and resources that can be afforded to them.

And that is why, starting today, answer key web design will offer a free website each month to non-profits, charitable organizations, or local-events which serve a local community or those in need.

Visit our website to apply by using the link in our bio.

#manalapannj #freeholdnj #marlboronj #charityevent #charitywork

Nothing gets us like seeing genuine kindness being

Nothing gets us like seeing genuine kindness being extended.

Swipe to the right to see NBA star Jose Alvarado express his gratitude to his teammates who bought tickets for his family and friends to watch him play in his hometown.

Marketing is one thing, but everyone can see when you’re doing the right thing for the right reasons.

It’s seriously easy. Just do it.

#freeholdnj #manalapannj #marlboronj #njdigital

As Facebook continues to combat hate speech / erro

As Facebook continues to combat hate speech / erroneous news, they are beginning to test a vote up/down feature.
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Little is known on how much voting will impact your posts visibility to followers, but without question it will help @facebook gauge what to show or bury in the newsfeed. -
There are no shortcuts in social media marketing. Providing timely, relevant content will always prevail and help grow your channel and business. -
What do you think about this new feature being introduced and how do you think it’ll impact you?

Influencer marketing is certainly a trend in marke

Influencer marketing is certainly a trend in marketing that is here to stay.
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Don’t let follower count drive your decision on which influencer to approach to market your product. Bigger isn’t always better. -
Finding a niche marketer with high engagement likes (comments and likes relative to followers) could drive the right awareness around your product for a relatively low price. -
Feel free to reach out to us via DM or the link in the bio to have a free chat on how we can help identify the right influencer to market your product. -
Also, feel free to drop any questions by leaving a comment!
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner

While nuanced, there’s a substantial difference

Instagram is starting to test a new QR feature cal

Instagram is starting to test a new QR feature called “Nametag” which will allow their users to create fun, scannable images that others can use to find them on Instagram
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This is a feature used on Snapchat today. QR codes have faced challenges in adoption due to needing an app to scan the QR code; however, Instagram is including a scanner within their app to help people quickly scan and find an account. -
This new feature could have some benefit to small businesses. It can allow businesses to more easily promote their accounts with out taking up too much space on their print or physical advertisements / assets. -
Reach out to us via DM or the link in the bio if you’re interested in learning more. Also, feel free to drop any questions by leaving a comment!
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner

On average, 50% of your traffic can be driven by b

On average, 50% of your traffic can be driven by branded searches (e.g., searches that use your company name), which mean that your online reviews have a high likelihood of appearing in search results.
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Despite what some may offer, there is no such thing as deleting or burying a bad review. Anyone claiming that they can, make sure to run in the opposite direction.
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With that said, no consumer expects you to be 5 stars every time. If your business receives a less than stellar review, your first reaction shouldn’t be to determine how you can remove or bury it, but how you should respond to a customer.
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Consumers want to be comforted that a company is willing to respond and do right to correct a poor experience. A business can easily take lemons and make lemonades based on the response. -
If you’re interested in our online reputation services, or interested in learning more about the subject matter, feel free to DM or contact us using the link in the bio.
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner

Without question, one of the areas we see the bigg

Without question, one of the areas we see the biggest opportunities for businesses is to measure their digital channels. This includes their web, social, and email presence.
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Often, most people won’t have a foundational understanding of how their digital presence is performing - what is and is not working. -
Without being armed with data it’s nearly impossible to understand what your return on your investment is, where to invest more, and where to potentially limit future investment.
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We know that digging into the data can be a fairly cumbersome, onerous activity. We offer measurement services that provides easy to read reports and actionable insights. We do the heavy lifting so you can make decisions quicker. Reach out to us over direct message or through our website to learn more.
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner

While plans may be subject to change, it has been

While plans may be subject to change, it has been reported that a “Question & Answer” story sticker is being tested by Instagram.
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The Q&A sticker would differ from the existing Poll sticker, in that the responses wouldn’t have to be multiple choice. Responses would be “fill-in” and sent privately.
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This could be a powerful tool for businesses to engage with their followers and customers to obtain feedback on their product or service.
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If you’re interested in learning more about how to best use Instagram (and other social media platforms) to your businesses benefit, reach out to us for a conversation.
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner

Email is one of the most under utilized communicat

Email is one of the most under utilized communication vehicles, yet, it can be one of the most effective when done properly. .
Building an email subscriber list is a vital marketing strategy for every business. Remember, social media players may change, Google will tweak their search algorithm.. but you will always own your email subscriber list
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Reach out to us today to discuss how you can use email marketing to grow your business.
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner #email #emailmarketing

Getting new, diverse perspectives can help unlock

Getting new, diverse perspectives can help unlock ideas that may have never been considered before. .
We’re always open to conversations. Feel free to reach out using the link in the bio or direct message us with any questions you may have. .
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#digital #webdesign #ux #uidesign #userexperience #digitalagency #socialmedia #socialmediagency #digitalstrategy #contentmarketing #njbusinessowners #njsmallbusiness #nycsmallbusiness #smallbusinessowner #qotd #quotes

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Free Social Media Marketing eBook

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