Unfortunately, more often than not, we get called up with the following request, “Can you build us a website?” While, we’re more than happy to go on and build you anything you want, we typically ask our clients to pause and reflect about their ask to us. One of the most difficult parts of effectively marketing your company or product is the thoughtfulness that’s required to measure your success or failure. Well, fear not. We’re going to break down in a three easy blog posts how to effectively measure and monitor whatever you’re trying to do. Our focus will be on:
Let’s get cracking.
Business goals – what are those? Your business goals should articulate what you’re trying to accomplish. You should also aim to have a S.M.A.R.T. goal – what is a S.M.A.R.T. goal you ask? Well, it stands for:
For example, let’s say I’m a major widget manufacturer – my goal may be: “I want to increase my 2014 sales for my widgets by 16%”. Cool goal – it’s specific (increase widget sales), measurable (increase by 16%), attainable (let’s assume our trends say this is possible), relevant (we’re out of the recession and people love widgets), time-related (in 2014).
One more note that we won’t get into here much, your goals should also tie back to your companies mission (what your company does) and move you toward your companies vision (where you want your company to go). Check out this Inc. article to get a little more information on how to define a mission and vision statement: Developing Effective Mission and Vision Statements
Easy-peasy-lemon-squeezy, right? Don’t fret. This process will require time and a lot of thought. I hope this blog post sparks some inspiration for you and your team to begin thinking about your business goals.
Next time we’ll talk about creating digital goals that’ll support your business goals. If you can’t wait, reach out to us now for a free conversation. Otherwise, stay tuned (but seriously call us, we’re bored).
Bye for now.